this introduction was originally published in the behavioral economics guide 2014to learn more about the subject please download our free behavioral economics . An introduction to behavioral economics by nick wilkinson and matthias klaes is an excellent introduction to behavioural economics from the perspective of economic psychology and the determinants of choice behaviour building on the tradition established by daniel kahneman and amos tversky. In an introduction to behavioral economics nick wilkinson and matthias klaes open the door for a students first steps into behavioral economics being aimed at 3rd or 4th year undergraduate and postgraduate students in economics. Behavioral economics is a school of thought born from the marriage of psychology and economics used by people across the marketing sales giving verticals and more behavioral economics provides a framework designed to help you understand why people make decisions errors and choices. Part i introduction chapter 1 nature of behavioral economics 11 behavioral economics and the standard model 2 12 history and evolution of behavioral economics 12 13 relationship with other disciplines 15 14 objectives scope and structure 19 15 summary 20 16 review questions 20 17 applications 20
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