Public relations today is a great resource for those studying pr entering the industry or just wanting to get on in their pr career it demonstrates the complexities of the industry and huge variety of opportunities available to practitioners. Pr today the authoritative guide to public relations pr today the authoritative guide to public relations trevor morris simon goldsworthy no preview available 2011 simon goldsworthysenior lecturer in public communication at the university of westminster uk he has a first class degree in history from the university of london uk. The new and fully updated second edition of this acclaimed textbook takes account of the rapid change in the pr industry including a thoroughly revised and expanded chapter on digital pr it offers a guide to public relations spanning all aspects of pr work including fashion events management crisis communications politics celebrity pr . Bonus chapter for pr today the authoritative guide to public relations introduction international public relations is more talked about than practised it sounds glamorous and contains many of the ingredients which attract people to pr in the media and its understanding of wider public opinion pr people can advise. This new and fully updated second edition of this acclaimed textbook offers a guide to public relations spanning all aspects of pr work including fashion event management crisis communications politics celebrity pr and corporate communications and takes account of the rapid change in the pr industry
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